Saturday 24 April 2010

Burberry to launch make-up line

Yesterday it was announced that the british fashion powerhouse Burberry, will be launching their very own make-up line in July that will consist of 96 peices of make-up ranging from liquid foundation, Blush, Lip Gloss and eyeliner. 

The theme of the make-up line will feature inspiration form the Iconic tench coat  that Burberry carries to reflect the everyday wearable look of the brand. The inside packaging will carry the traditional check pattern to complete the design.

Chief creative director of Burberry Chrisropher Bailey, explained to WWD.com that  “It all started because I felt that, at shows and the shoots, the whole [Burberry] attitude is epitomised through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing make-up, I felt like we weren’t able to get the right attitude. It was either caked-on make-up or then just the wrong colours, the wrong tones, the wrong spirit for make-up. I wanted it to be this kind of effortless elegance”.

He also assured that these products would remain  permenant as part of the collection but other products will be added when needed.

“When we feel it needs a new pop of something, we will start adding things and that will all flow with fashion, as well,” Bailey confirmed.

The new make-up line will be exclusively launched at Harrods and at 29 other locations worldwide. 

There is no doubt that this make-up will have a luxury classical feel to it much like chanel and probably drive thousands of women mad to get their hands on these, but lets hope that the quality and value of this line will live up to it's fellow high end rivals.

Houda x

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